TEREZA HAJNÁ

I design digital campaigns for SQLdep company, part of Rockaway Capital. Together with a media agency we design the ideal drive-to-tactics, in other words how to bring an audience to our content. I prepare the “ landing pages” content. I take care of social networks and social listening . What tactics do I use? Paid search, Lead Nurturing, display, PR, video/reference, direct (e)mailing . Part of my job is to incorporate the opinions of my colleagues and our customers into our strategy.

I was doing nearly the same job but for IBM. I spent several years as a freelancer and have a wide portfolio. I built simple websites ( HTML, WordPress ), managed social networks for small companies and became a member of HUB. I ran a project called Human Vision with Radim Kostial to help companies and managers find new values and new kinds of leadership. Admittedly, not with great success. I produced organic ice cream for sale in farmers’ markets, bought and still run an e-shop. I have a gestalt coaching qualification. Coaching is not a buzzword for me. It was a way to achieve greater personal responsibility and efficiency. I helped start the project Lazne na Lodi | Spa on the river.

Traditional marketing was my ”bread and butter” in the medium sized international B2B enterprise (Tremco illbruck). This involved organizing events for clients and producing customer satisfaction surveys. I designed  printed materials such as catalogues, technical data sheets, discount flyers. I was also responsible for the company website .